ADS I Like....BSNL...Ghar Ki Pehchan... The backdrop: With mobiles becoming all prevalent, everyone in a typical urban family has a personal cell phone. In such a scenario, the requirement for a land line connection becomes very less. This is one of the reasons why people in large numbers are surrendering their land line connections. While the mobile subscriber growth is increasing exponentially, the number of land lines is actually decreasing. The Land Line as a Ghar ki pehchan...or a Symbol of the house... BSNL addresses this by projecting the land line to what it originally was...a symbol of the house. Like the way we have our home address, we must have our home land line number. It represents the house as one unit. The execution of the ad in a humorous way with Preity Zinta as a prospective bride, for seeing whom the bridegroom's family has come, sure underlines the message and makes it memorable. The highlight of the ad is a highly dramatic moment in which Preity replies to th
