tag:blogger.com,1999:blog-809916806635237333.post4702450817810314976..comments2023-10-20T21:01:17.596+05:30Comments on The PunchLine Expert: Aircel- Save Our TigersSid Saxenahttp://www.blogger.com/profile/05052617598533003911noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-809916806635237333.post-15828224088910358872010-04-13T11:11:14.996+05:302010-04-13T11:11:14.996+05:30In a competitive industry plagued with price wars ...In a competitive industry plagued with price wars the idea is to be able to play on fad like phenomenons. In the TG social causes are the "in" thing. Not that youth will let go of one comfort, or take one meaningful step, but sending across messages and posting videos is good enough "contribution" to cause. Companies are hence playing the "awareness-contribution" Shreshthhttps://www.blogger.com/profile/12418980758069832803noreply@blogger.comtag:blogger.com,1999:blog-809916806635237333.post-46564033153090947572010-02-28T21:13:29.820+05:302010-02-28T21:13:29.820+05:30Thanks for dis post. Though ther is no doubt that ...Thanks for dis post. Though ther is no doubt that the subject they are highlighting is very serious and needs desperate action, but i also believe that they are "trying" to contribute into CSR bit. When i first saw their campaign, first thing to hit me was comparison with Idea Cellular CSR efforts. Without getting into literal comparison, Aircel is creating awareness but is lacking a Aastha Jainhttps://www.blogger.com/profile/10425967319355320380noreply@blogger.comtag:blogger.com,1999:blog-809916806635237333.post-27186410963978678252010-02-28T11:53:13.365+05:302010-02-28T11:53:13.365+05:30Great initiative from Aircel indeed, serving both ...Great initiative from Aircel indeed, serving both the purpose very well one being branding Aircel and another is the save tigers cause. <br />Very similar, i find is the Hero Honda 'Ab dil do hockey ko' campaign again serving Hero honda image and promoting our national game.Shivangi Malothttps://www.blogger.com/profile/01697478920828140419noreply@blogger.comtag:blogger.com,1999:blog-809916806635237333.post-15585760178136706452010-02-28T00:02:17.724+05:302010-02-28T00:02:17.724+05:30I think these sort of campaigns do provide a lot o...I think these sort of campaigns do provide a lot of scope for the image of Aircel.. And if there is no direct or indirect harm in what the company does and if it is making people aware of some issues that we have ignored over the past years, how does that matter if it is doing it for social need or for it's branding.. This reminds me of some of the social/CSR campaigns that were run in the sajjapraveenchowdaryhttps://www.blogger.com/profile/08935651635156889316noreply@blogger.com