Dettol Case Study Analysis
Presented as part of the Dettol Case Study Contest launched by Reckitt Benckiser and MDI-Gurgaon in Nov, 2008. This proposal stood 3rd nationally and was featured by NDTV Profit. Dettol case from sidsaxena
Beyond just news...A blog focussed towards in depth analysis of marketing strategies, brands and the marketing efforts like advertising which go into creating them...