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Showing posts from March, 2007
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Perfect Advertising


The Ad
Headline: "My greatest award! My coffee cup, it says 'world's greatest mom.
Subhead:
Annual reports and report cards. Conference calls and PTA meetings.
CEO and part-time cricket coach.Paperwork and homework.
Ten-hour work days and overtime on Sundays on the pitch. Struggles and recognition.
Success and sacrifices. Accolades, trophies and a coffee cup."

An instantly attractive woman, in black business formals in the foreground with a pleasantly light background, is what first successfully gets ones attention to the ad. Then, you see the details, she is on one hand holding a cricket bat, and at the same time there is a travel bag and a sleek car in the background. Finally, you read what is written below the main heading. The picture of successful business women, who is adept at managing both her work and her children, falls into place. It is this image which appeals to women across categories who form the primary readership of Femina. It is the wome…