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Showing posts from July, 2007
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The Emotional Connect: Thailand Post

When was the last time you sent a handwritten letter to someone? With the advent of emails, sms and cheap long distance calling, many of us have stopped sending letters to each other. That’s good for us because technology has enabled us to send our messages and mails across instantly and get the response back at the same time, a thing just not possible with snail mail. But there is one small problem with this nice arrangement, its puts the postal companies out of business.

What do handwritten letters have by which they can compete with emails and sms? Well, the very fact that they are handwritten is their biggest USP. Don't we get happy when we receive a handwritten letter? The warmth, love and affection which a handwritten letter implies are things which the impersonal emails and sms can never have. You tend to delete old messages and emails, but a letter, specially from a very loved one, is something you like to keep forever, hidden maybe in th…