Showing posts from October, 2007

Bank of India

Bank of India: "Rishton ki jamapunji-Relationships beyond banking."
Headline: How long does it take to know someone?Is a day enough?A fortnight, perhaps? A decade?There really are no rules in a relationship.Sometimes it can take a lifetime.Sometimes all it takes is a glance.Subhead: We understand relationships. Which is why, we're ensuring that our relationship with you will always stay special.

Looking at the spectrum of advertisements by banks, the ICICI Bank ad shows Shah Rukh Khan, going around the world, with the tagline saying “ICICI: The global choice of the global Indian”. HSBC stresses on the fact that they understand local cultures well by saying “Different points of view are welcome here. HSBC. The world’s local bank”. ABN AMRO focuses on their ability to understand customer needs by saying “Every day personal bankers from ABN AMRO change the way people think about what to expect from a bank”. IDBI bank ad talks about fulfilling people’s dreams by saying “Hum d…