Showing posts from February, 2010

Aircel- Save Our Tigers

Aircel- Save Our Tigers: Social Campaign or Marketing Campaign?
Aircel is running a campaign to create awareness about the depleting tiger reserves in the country. It has partnered with the World Wildlife Fund India and made a portal which talks about the issue.
The campaign includes a series of commercials which raise awareness about the fact that there just 1411 tigers left.

The campaign also includes commercials which feature Aircel brand endorsers like Dhoni, talking about the issue and exhorting us to "Join the Aircel- Save Our Tigers Initiative" . The ads highlight very prominently Brand Aircel and the portal made for the cause-

The portal, again features Brand Aircel on the landing page.

The campaign also has a Facebook Page, which is based on a character Stripey the Cub.  The Facebook had as of 27th Feb, almost 2 Lakh fans. What on paper seems like a Social Campaign, is infact a very innovative and effective marketing campaign to create awaren…