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The Marketing Checkmate



The picture above just goes to show that you dont need an expensive budget or an expensive brand ambassador to be one up on your competition. All you need is some creative and original thinking. Also, keeping and eyes and ears open for the the perfect moment surely helps. Just, by putting up this one bill board, Pepsi goes one up on Coke, just like they did in the 1996 Cricket World Cup, when they stole the thunder from the "Official Sponsers" Coca Cola with their "There's Nothing official about it" campaign. Coming back to the picture above, Coke is in a strange predicament. Should they remove their hoarding?They are dammed if they do, and they are dammed if they dont. A perfect Marketing Checkmate.


Comments

Anonymous said…
hey nice one.....
January 31, 2007 at 5:16 PM
Anonymous said…
this is a morphed image...the pepsi board has been pasted on the original image.

If you look closely...on the Coke board you can see the sunlight and the shade of the leaves of a nearby tree but neither of these two is visible on the pepsi board.
March 9, 2007 at 2:38 PM
Krishnabhaskar Mangalasserri said…
hahahahha nice one if it is true.....
July 23, 2007 at 1:52 PM
jinesh said…
hi sidh..i read many of ur blogs..whr quite interesting n informative..u have covered a marketin n advertisin world effecting spectrum of industries frm life, pharma to communication...but just while reading ur blogs i came across a ad of 'hathi cement'...so if u can write something on significance of DTC marketin of construction goods like steel bars, cement etc... would be quite interesting...
May 16, 2008 at 4:08 PM
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